Dr. Brannick Riggs: Developing partnerships with local physicians and practices

<<0>> - Hello, I'm Dr. Brannick Riggs.

<<2>> I'm the Vice President of Medical Education

<<4>> for dōTERRA International.

<<7>> As I travel,

<<8>> I get asked the question by many of you

<<10>> about how do you talk to doctors

<<12>> and get them excited about dōTERRA.

<<15>> I thought, today I would address this issue,

<<17>> including my own story,

<<19>> some recommendations on how to develop these relationships,

<<22>> and then perhaps a little caution about them.

<<25>> Developing partnerships with local physicians and practices

<<29>> is very important.

<<30>> I would look at this.

<<31>> Here's what doctors need.

<<32>> Number one: experience.

<<34>> Number two: research.

<<36>> Number three: drive.

<<38>> And number four: relationship.

<<41>> So first, they need an experience.

<<44>> You can share your own experiences with oils,

<<46>> but remember that they're hearing

<<48>> about all sorts of patients' experiences

<<51>> with things in their practice.

<<53>> Usually, just hearing about your story

<<55>> will not convince them to start recommending essential oils.

<<59>> They need a personal or a family experience.

<<62>> Once they see the power that an oil has to alter physiology,

<<67>> they become interested.

<<69>> Next, you have to speak their language.

<<72>> We are trained to speak the language of science.

<<75>> We need research to support what we have seen.

<<78>> There are two main sites that I use in my everyday practice.

<<81>> Aromatic Science is a great site

<<84>> for all things essential oil.

<<86>> There, you will find things listed by oil,

<<89>> by chemical constituent of the oil or by body system.

<<93>> The other site that I refer to often

<<95>> is the National Institute of Health PubMed site.

<<100>> PubMed comprises more than 30 million citations

<<103>> for biomedical literature from around the world.

<<107>> Remember a couple of tricks as you search these sites.

<<111>> Don't just search the common name of the essential oil.

<<114>> Lavender essential oil can also be searched

<<117>> as Lavandula Angustifolia.

<<120>> Some of the dōTERRA oils are blends,

<<122>> such as Frankincense and Copaiba.

<<124>> When looking at research for these oils,

<<126>> you'll want to choose a name of one of those listed

<<128>> on the bottle.

<<130>> Frankincense is a blend of four types of Boswellia,

<<133>> to give us a more full spectrum of chemistry

<<136>> of this beautiful oil,

<<137>> and Copaiba is the same.

<<140>> That's really it.

<<141>> As physicians, we're fairly simple creatures.

<<143>> Give us an experience,

<<145>> point us in the direction where we can find out more,

<<147>> and we're like a toy car:

<<149>> Wind us up,

<<150>> point us in the right direction,

<<152>> and away we go.

<<154>> Lastly, let me remind you of how this interaction

<<157>> is similar to any of those that you already manage.

<<162>> Relationship is key.

<<164>> Just as you would not go knocking on doors

<<166>> in your neighborhoods to teach people

<<168>> that you don't even know about essential oils,

<<171>> you would also not call hospitals or physicians

<<173>> that you've never met to teach them

<<175>> about these gifts of the earth.

<<177>> This would greatly hinder the efforts of dōTERRA

<<180>> in developing long-term relationships

<<182>> with the medical profession.

<<184>> These should be your family physicians,

<<187>> or your friend,

<<188>> or family member that's in the medical field.

<<190>> The relationship should already be built

<<192>> on genuine respect and love,

<<195>> and then recommending an oil that can be helpful to them.

<<198>> Please treat these relationships

<<200>> just as you would any other.

<<202>> This is what you do.

<<204>> Physicians have chosen our profession

<<206>> because we love taking care of people.

<<208>> We are not likely to give up our careers

<<210>> to build an essential oil business.

<<212>> We've spent 11 plus years in post-high school education

<<216>> to create a career that we love and enjoy.

<<220>> Lastly, when it comes to physicians selling something

<<222>> out of their offices,

<<224>> there are ethics involved,

<<225>> and in some countries, laws involved.

<<228>> We hold, in high esteem,

<<230>> the trust that patients give us

<<232>> when seeking advice from us for their medical care.

<<234>> We must be able to recommend care

<<237>> based on an unbiased opinion.

<<239>> In some countries,

<<240>> if we are to benefit financially from a recommendation,

<<243>> we must disclose that to the patient

<<245>> before they decide what to do.

<<248>> Please keep those things in mind

<<250>> as you approach our physician friends.

<<254>> Now usually, I end my talk saying, "thank you for your time

<<257>> and attention".

<<259>> This time, I would like to end slightly different.

<<261>> Thank you to all of our healthcare heroes.

<<264>> Thank you to all of our first responders

<<266>> who deal with challenges on the front lines.

<<270>> Thank you to all of the hospital workers

<<272>> who serve the sickest of the sick,

<<274>> putting themselves at risk to help others.

<<277>> And thank you to all of the primary care providers

<<279>> and staff who are losing sleep at night

<<281>> worrying about their at-risk patients

<<284>> and those that have already become ill.

<<286>> Thank you for all the nurses who advocate for their patients

<<289>> on a minute-by-minute basis.

<<291>> And thank you to all of the support staff

<<294>> that make the healthcare system work.

<<296>> You are all amazing,

<<297>> and we are grateful for your service.

<<300>> Thank you.