Scott Johnson - Why Quality Matters

<<0>> - Millions of people globally

<<2>> have come to rely upon essential oils

<<5>> for their beneficial effects.

<<7>> Used consistently,

<<8>> essential oils support the healthy function of body systems

<<12>> and help maintain a state of homeostasis.

<<15>> Because of their popularity,

<<17>> many new companies have sought to capitalise

<<20>> on market trends and sell "essential oils".

<<24>> Unfortunately, there is a myth

<<26>> that all essential oils are created equal;

<<29>> that the lavender you buy online

<<32>> or in your local grocery store is the same quality

<<36>> as dōTERRA essential oils.

<<38>> But this couldn't be further from the truth.

<<41>> dōTERRA isn't just the largest essential oil company

<<44>> in the world,

<<45>> dōTERRA essential oils are the most tested

<<49>> and trusted brand of essential oils as well.

<<53>> Quite frankly, we aren't comparing apples to apples

<<56>> when we compare dōTERRA to store-bought essential oils.

<<60>> No, when people compare dōTERRA essential oils

<<64>> to other brands, we're often comparing apples to a durian.

<<69>> The problem is that the quality

<<72>> and purity of essential oil determines

<<75>> whether an essential oil provides beneficial responses

<<78>> in the body.

<<79>> And the majority of these upstart companies

<<82>> are poorly qualified

<<84>> to determine essential oil quality and purity.

<<88>> What is the answer to this problem of adulterated

<<91>> and poor quality essential oils flooding the market today?

<<95>> The answer is meticulous testing.

<<99>> Testing and purity go hand in hand,

<<102>> and purity is the most important characteristic

<<105>> of an essential oil, closely followed by composition.

<<110>> If an essential oil isn't pure,

<<112>> you run the risk of germs, heavy metals

<<115>> or adulterants entering your body,

<<118>> which can provoke adverse reactions,

<<120>> such as irritation and even sickness.

<<124>> dōTERRA's industry-leading CPTG testing process

<<128>> involves a series of tests and meticulous protocols

<<132>> to ensure purity, potency and consistency,

<<137>> batch to batch.

<<139>> Combined with our unique sourcing model, called

<<142>> Cō-Impact Sourcing,

<<144>> the CPTG process safeguards each bottle

<<148>> of dōTERRA essential oils you use against added fillers,

<<152>> synthetic ingredients and harmful contaminants.

<<156>> I think it's important

<<157>> to call out the Cō-Impact Sourcing process here.

<<160>> The quality and composition of an essential oil is dependent

<<164>> on intrinsic and extrinsic factors

<<168>> as the plant grows.

<<170>> A plant's essential oil composition continually adapts

<<174>> to the plant's internal and external environment.

<<177>> The plant creates essential oils as secondary metabolites

<<182>> when they are needed

<<183>> to defend the plant against predators or pathogens,

<<186>> aid tissue healing processes, attract pollinators

<<190>> or participate in plant-to-plant communication.

<<194>> Our Cō-Impact Sourcing strategy gives us visibility

<<198>> at all aspects of the plant cycle,

<<201>> from seed selection to planting,

<<203>> cultivation to harvesting, and everything in between.

<<208>> Cō-Impact Sourcing allows us the control

<<210>> for important factors that lead to quality,

<<214>> and to partner with local experts

<<216>> to produce the highest-quality essential oils in the world.

<<221>> Once the plant is harvested,

<<223>> care is taken to preserve plant integrity

<<225>> and essential oil quality

<<227>> until it is extracted from the botanical material.

<<231>> Distillation and extraction of aromatic molecules

<<234>> is both an art and a science,

<<237>> and dōTERRA leverages years of experience

<<240>> and modern technologies and techniques

<<243>> to produce the best essential oils you can buy.

<<246>> In addition to ensuring purity,

<<248>> the CPTG process evaluates the chemical composition

<<253>> of essential oils to make sure that the ideal ratio

<<257>> of volatile organic compounds are present

<<261>> for maximum efficacy and reliable results.

<<266>> For example, we don't simply want to know that linalool

<<269>> and linalyl acetate are present in Lavender essential oil,

<<273>> but how much of each are present in the oil,

<<277>> and what ratio in comparison to each other

<<280>> they are present with in the oil.

<<283>> Determining this and comparing constituent amounts

<<286>> and ratios to an established standard helps confirm

<<291>> that you will get the intended results

<<294>> from using dōTERRA Lavender essential oil

<<297>> or any other dōTERRA oil, for that matter.

<<300>> Chemistry is the foundation

<<302>> of pure, high-quality essential oils.

<<306>> The CPTG process doesn't use one single test;

<<311>> rather, it leverages several tests,

<<313>> layered one on top of another

<<315>> to identify its chemical composition, physical properties

<<319>> and rule out impurities and adulterants

<<322>> in each essential oil versus a stringent standard.

<<327>> Of great importance is the database

<<330>> the essential oils are tested against.

<<332>> Quality and purity standards should be established

<<335>> from scientifically validated standards:

<<338>> Pharmacopoeia standards, peer-reviewed research,

<<340>> publications and

<<342>> a database created from the evaluation and testing

<<346>> of thousands of essential oil samples.

<<349>> Then, a qualified and experienced chemist

<<352>> must review the results.

<<355>> Recently, the National Center for Natural Products Research

<<358>> compared authentic lavender essential oil samples

<<362>> to commercial samples,

<<363>> and concluded that from 25 to 90% of

<<368>> commercial lavender essential oil samples are adulterated,

<<373>> either with cheaper substitutes

<<375>> or the addition of synthetic chemicals.

<<379>> Similarly, a recent report by the American Botanical Council

<<383>> found that about half

<<384>> of 43 commercial tea tree essential oil samples,

<<388>> tested in three analytical laboratories,

<<391>> did not meet the chemical composition

<<393>> of authentic tea tree oil.

<<396>> With dōTERRA, you don't need to worry about this.

<<399>> Our CPTG process ensures that you get pure, natural

<<404>> and authentic essential oils in every bottle.

<<408>> You can use dōTERRA essential oils with confidence

<<412>> and an understanding that your body will positively respond

<<417>> to their purity and potency.