doTERRA Genesis (Translated Subtitles)

<<4>> - Well, sometimes I look back and I just wonder

<<7>> what were we thinking?

<<8>> What was I thinking?

<<11>> - We went for a long, long period of time with no resources

<<14>> and when I mean no resources,

<<16>> I mean no resources.

<<18>> - People told us we were crazy to go all in.

<<22>> You know, is this really going to work?

<<26>> I think some of the most beautiful things can emerge

<<29>> through trial and through difficult times.

<<32>> - I had been a physician for a long period of time

<<35>> and I'd had a patient who came to see me

<<38>> and then they would ask me,

<<39>> "Dr. Hill, what do you think about the essential oils?"

<<42>> And I made the mistake one time of saying

<<45>> I think that's one of the craziest things I've ever heard.

<<49>> She looked me right in the eye and she said,

<<51>> "I am so disappointed to hear that

<<54>> "because that's done more for me than you

<<56>> "or any of your colleagues

<<57>> "or anyone has ever done for me."

<<60>> And it intrigued me.

<<62>> And over time I became more intrigued,

<<65>> I became involved with essential oils

<<68>> and now for the last several decades

<<71>> this is all that I have focused on

<<73>> and all that I have done.

<<75>> - I remember when I first came in

<<76>> to the essential oil industry

<<78>> I thought they were imputed oil,

<<79>> I thought they were really, really strange.

<<81>> It wasn't long before I started using oils on my kids

<<84>> and I was amazed at what I was able to do

<<88>> and how it empowered me as a mom

<<90>> to take charge of my family's healthcare.

<<93>> - So I was a huge skeptic.

<<95>> Parents were educators,

<<96>> my father is a professor of physics,

<<98>> so I just wasn't raised at anything

<<101>> but allopathic, western medicine.

<<104>> But I learned over the years how effective they were

<<107>> and can be

<<108>> especially if they're pure.

<<110>> - when you make a claim that your product

<<113>> is a hundred percent pure

<<114>> and you don't know that it's a hundred percent pure

<<118>> that's an integrity problem.

<<120>> I sort of made this conscientious decision.

<<124>> You have to as a human recognize that you have an obligation

<<131>> to help and to serve other people.

<<134>> - After working 10 years in the essential oil industry

<<137>> I found myself leaving for integrity purposes

<<141>> because I knew that essential oils had to be pure.

<<145>> The desire of my heart was just to go home

<<147>> and raise my children.

<<149>> But I've tried all the essential oils out there

<<152>> there's nothing that meets the quality standards

<<154>> our family needs to use for our healthcare.

<<159>> And it was in that moment that I knew

<<161>> stop thinking with your head

<<163>> and start thinking with your heart.

<<165>> It all came together

<<167>> and I had such a grand vision of going out

<<170>> and finding the world's most pure,

<<172>> most potent essential oils

<<174>> and educating mothers like me

<<177>> how to take charge of their healthcare.

<<179>> So it was in that moment before fear took over

<<182>> that I picked up the phone and I called Dave.

<<185>> - And Emily Wright called me at the time

<<188>> and just said

<<190>> - What if we could go out

<<191>> and source the most pure essential oils on the planet

<<194>> and bring them to the world in a mainstream fashion.

<<198>> And he got really emotional

<<201>> and Dave doesn't get emotional.

<<204>> - And actually it was that right then and there

<<206>> that was the genesis for me

<<208>> and I just kind of felt strongly

<<210>> like yeah we're going to start a company.

<<215>> - So I hung up the phone with Dave,

<<217>> I picked up the phone and I called Dr. Hill.

<<220>> And as I called him,

<<221>> I still remember he kind of giggled.

<<224>> And I said, doc this isn't funny

<<227>> like I'm serious about this.

<<229>> What if we could go out and find these pure oils

<<233>> like we've always wanted to do?

<<235>> And what if we could educate people

<<237>> to really understand the power behind these oils?

<<240>> And he said, "no Emily I'm not laughing

<<242>> "because I think your idea's crazy,

<<245>> "I'm laughing because I was just getting ready to call you

<<249>> "and ask you the very same question."

<<252>> - It started with an initial little small meeting

<<255>> in an Italian restaurant.

<<257>> - In the far corner

<<258>> and we met for five and a half hours

<<261>> until they finally kicked us out of the restaurant

<<263>> because we weren't buying food anymore

<<266>> and we just started to dream.

<<270>> - We would meet anywhere we could find some space to meet.

<<273>> And it was in some strange places.

<<275>> Of course the basement library was one.

<<278>> - [Emily] We got too rambunctious

<<279>> and they finally kicked us out of the library.

<<282>> - Sometimes it was in the basement of our homes.

<<285>> - I remember not telling my kids, you know

<<289>> that I was unemployed and starting a new thing

<<291>> but that dad was working on a project in the basement.

<<295>> As I did the business plan

<<297>> I started to realize that this was going to be big.

<<301>> I just knew that with such a good team and product

<<306>> that had changed our lives,

<<309>> we felt like this was going to be significant.

<<313>> - So as we began in the spring of 2008,

<<316>> that's when we had a massive falling out

<<319>> with the housing market in the United States.

<<321>> - And there was a lot of panic and a lot of fear.

<<325>> We looked at starting this company,

<<327>> the first thing you think is I gotta raise money,

<<330>> I've got to get capital.

<<331>> And we set out to do that initially.

<<333>> And I actually ended up the four of us

<<337>> back in New York city

<<339>> visiting with some very high profile people.

<<342>> - And as we gathered together that next morning

<<344>> and that conference table

<<345>> and we've got, you know all of these Manhattan style

<<348>> managers that are meeting with us

<<350>> and they quizzed us for hours.

<<352>> Finally, at the end of the day

<<354>> they looked at us and they said

<<357>> we believe that your business model is going to work.

<<360>> We believe that you will be successful

<<362>> and we want to fund your venture.

<<364>> - We'll give you $5 million.

<<367>> And we are all of course felt extremely elated.

<<373>> - They were willing to fund the company,

<<375>> but of course they were interested in 51%

<<379>> and control.

<<381>> - And I just remember the feeling we had

<<383>> as we walked away from that conference table.

<<387>> And the four of us found ourselves

<<388>> in front of the statue of Liberty

<<391>> and I remember looking across the water.

<<393>> - Almost as if on cue,

<<395>> as I recall we all just grew somewhat silent.

<<401>> - And as we looked out over the water

<<403>> I looked at the statue of Liberty

<<404>> and what rung true to me is

<<406>> we're doing this to give people freedom.

<<409>> And if we take their money,

<<412>> we can't make people free.

<<414>> And we can't make this dream that we have a reality

<<417>> because they'll never allow us

<<418>> to bring the quality of essential oils

<<421>> that we know we have to have to light.

<<424>> Because there'll be looking for an exit strategy,

<<426>> they'll be looking for a return on their investment

<<429>> and that can't be part of the equation.

<<432>> - I remember standing right next to Dave Stirling

<<434>> and Dave looked at me and then kind of

<<437>> a somewhat shocking way.

<<440>> He asked me, "how much money do you have doc?"

<<444>> And I said, I don't know.

<<446>> He said, "how much can you pull together?"

<<448>> And I said, I don't know.

<<450>> And he asked each one of us in succession

<<452>> and before we left the park that afternoon

<<457>> we had made the decision

<<458>> that we were unable to take any resources from anybody

<<462>> and instead we would all leverage everything we have.

<<466>> - We took the equity out of our homes,

<<469>> we cashed out 401ks,

<<470>> we liquidated everything we owned

<<473>> in order for this dream to come to fruition.

<<477>> - And so as I expressed this to my wife

<<479>> I remember very clearly

<<481>> she just looked at me and said,

<<483>> "well, I trust you.

<<485>> "You'll take care of us and we'll be fine."

<<490>> - Yeah and we had family members even come to us to say

<<493>> you're foolish.

<<494>> Your family is going to be homeless.

<<498>> So we went all in everything,

<<500>> we didn't hold anything back.

<<503>> We thought it would be for just a couple of months

<<505>> that we went without any income,

<<507>> but it was 13 months.

<<508>> Those final months,

<<510>> I mean we were eating almonds and yogurt

<<513>> and telling our kids they can't go to dance practice

<<516>> and they can't play sports

<<517>> because we don't have enough money.

<<520>> But having that belief that it was all going to be worth it.

<<526>> And I remember a day that we had $5,000 left in our account.

<<532>> $5,000 because we had just put together

<<534>> this big oil order.

<<537>> And we didn't know how we were going to make payroll,

<<538>> we didn't know how we were going to make commissions.

<<541>> And just to see how doors open every single time,

<<546>> as long as we continue to step forward,

<<549>> that doors open.

<<554>> - People ask me sometimes you know how

<<556>> how were you guys able to do what you did?

<<560>> And you know, but everybody rolled their sleeves up

<<562>> and we did every job.

<<563>> We did this job, this job, this job.

<<566>> - I was supposed to go out and find these precious oils.

<<571>> So I started calling people

<<573>> and every single person would say

<<575>> of course our oils are a hundred percent pure.

<<577>> And that's when I realized

<<579>> almost all essential oils that are sold out there

<<581>> are sold through brokers.

<<583>> - But these brokers were very smart people

<<585>> often having very sophisticated labs

<<588>> and the oils were almost always changed.

<<591>> Most were not pure.

<<593>> Most work synthetically created.

<<595>> - I had probably a hundred plus different samples

<<599>> that had been sent to my home.

<<601>> And every time we would meet,

<<602>> you know Dave, Dr. Hill would say,

<<605>> "Emily, have you found the oils yet?"

<<608>> I'd have to say, not yet.

<<610>> Like are we going down the right path?

<<612>> Is this really what we're supposed to do?

<<615>> I remember one beautiful day I opened up my doorstep

<<619>> and five oils showed up all in the same day.

<<623>> It was frankincense, lavender,

<<625>> tea tree, lemon and peppermint.

<<627>> As I smelled these bottles I called up Dave

<<630>> and I called up Dr. Hill. and I said,

<<634>> I found the oils.

<<636>> - I brought my camera

<<637>> because that was going to be a moment

<<640>> that I wanted to capture.

<<642>> And we pulled the lid off and smelled it

<<644>> we were confident

<<645>> that these were the purest oils on the planet.

<<649>> - I remember that first discussion we had

<<652>> we talked about the culture of the company.

<<655>> What type of soul do we want doTERRA to have?

<<659>> And we realized that these oils are experiential.

<<662>> And we realized it had to be a person to person model,

<<665>> we had to bring people together.

<<669>> We've got to have a culture of giving back.

<<671>> We have to have a culture of caring,

<<673>> locking arms with the people

<<675>> who are putting the seeds in the ground,

<<677>> who are harvesting these products.

<<679>> It's making sure that their needs are met.

<<682>> - As I look back on it today with doTERRA

<<685>> it's overwhelming to me

<<688>> to see the impact it is around the world.

<<691>> There is a lot of sacrifice,

<<693>> but again those are days we look back on,

<<697>> you know with some pride.

<<699>> Sacrifice is a really important piece.

<<706>> - Today we've empowered nearly 8 million families

<<709>> all around the globe.

<<711>> We're now filling 315,000 bottles of oil every single day.

<<718>> And just to think about it on that scale

<<719>> it just warms my heart

<<721>> knowing that every single bottle

<<723>> is changing somebody's life

<<726>> on both sides of the bottle.

<<730>> - I believe every single person in this world

<<732>> needs essential oils.

<<734>> Essential oils are the great equalizer.

<<737>> - We have single handedly

<<740>> changed the acceptance of essential oils

<<743>> in science and in medicine.

<<745>> - We are so committed to this work,

<<747>> we are so humbled to be stewards

<<751>> of what nature has created so perfectly for us.

<<755>> And we're so grateful for all of our amazing employees,

<<758>> for all of our amazing wellness advocates,

<<760>> for all of our amazing customers all around the world.

<<765>> - We haven't changed in our mission.

<<767>> We haven't changed in our purpose.

<<769>> We're still true to those things

<<771>> that very early on were important.

<<774>> If doing the right thing was important then,

<<776>> doing the right thing is important now.

<<779>> If helping and giving service to other people

<<781>> was important then,

<<782>> it's important now.

<<784>> If sourcing oils differently

<<786>> and doing what had not been done before

<<788>> was important then,

<<790>> it's important now.

<<794>> We feel like,

<<795>> as crazy as it sounds,

<<798>> we're still just beginning.